A certain fast food restaurant advertises breakfast all day. In the dim, dark past you couldn't get breakfast items after 10:30 a.m.
So last week somebody had a yearning for a cheeseburger. In we drove and ordered. "Sorry," said the voice over the speaker, "we don't serve lunch till 11:00 a.m."
I looked at the clock on the dash. 10:57. Three minutes.
Ohhhhh Kaaaay! We went home and ate something that was probably better for us than a cheeseburger.