I knew I had missed something.
Suddenly all the weather people were talking about persons with names usually heard in a different context. Finally it came through. They were naming winter storms. Drago. Euclid. Gandolf. Iago. Luna.
When did that happen? Have I been so out of the weather scene that I missed this change?
Of course, my main source of information, Google, had the answer.
The Weather Channel only started this in the year 2012. For the winter of 2012/2013 they have determined this will help the public follow conditions more easily.